Pamela Chen is a multidisciplinary creative leader at Instagram specialized in visual experience—content, spatial design, social at scale—how it connects creators with new audiences, and us with each other.

She leads Instagram’s experiential design, which has shaped industry standards and led to collaborations with innovative artists, designers and creators on and off the platform. For four years, she also built and led the team responsible for content development on @instagram, overseeing creative direction for the world’s most followed account as it grew to 242m global followers and notably through the brand’s first redesign and launch of Instagram Stories in 2016. She continues to be intrigued by the evolving concept of “the Instagrammable moment” and its influence on culture and society.

Pamela joined Instagram after more than a decade of content development experience. Driven by curiosity, she is constantly exploring ways of visually experiencing the world. She was Senior Editor for National Geographic magazine, and oversaw photography and video production for the Open Society Foundations. She is an Emmy award-winning documentary editor and has worked as a national newspaper photojournalist. As a sound designer, her compositions appear in broadcast and online publications including The New York Times Magazine, Showtime, Hulu and Wired.

Her work has earned industry accolades, from the Shorty Award for launching @natgeo on Instagram in 2012 to national News & Documentary Emmy Awards, the duPont, Webbys, and POYi in photography, picture editing, and video. She has served as a juror for the World Press Photo Contest, ASME Ellies, Tim Hetherington Grant, and Pictures of the Year International. She was adjunct faculty for the School of Visual Arts and the International Center of Photography.

Pamela studied photojournalism and mathematics, and received a Fulbright scholarship for journalism to Taiwan.