Pamela Chen is a multidisciplinary creative director at Instagram specialized in visual experience—content, spatial design, social at scale—how it connects creators with new audiences, and us with each other.

She wonders about the concept of “the Instagrammable moment” and its influence on culture and society: resulting in her study and practice in experience design that has shaped industry standards and led to collaborations with innovative artists, designers and creators both on and off the platform. For four years, she also led the team responsible for content development on @instagram, overseeing creative direction for the world’s most followed account as it grew to 242m followers globally.

Pamela joined Instagram after more than a decade of content development experience. Driven by curiosity, she is constantly exploring new ways of visually experiencing the world: she was Senior Editor for National Geographic magazine, and oversaw photography and video production for the Open Society Foundations. She is an Emmy award-winning documentary editor and has worked as a national newspaper photojournalist. As a musician, her sound design and compositions appear in broadcast and online publications including The New York Times Magazine, Showtime, Hulu and Wired.

Her work has earned numerous industry accolades, including national News & Documentary Emmy Awards, the duPont Award, Webby awards, and POYi awards in photography, picture editing, and multimedia. She has served as a juror for the World Press Photo Contest, ASME Ellies, Tim Hetherington Grant, and Pictures of the Year International. She was a member of the adjunct faculty for the School of Visual Arts and the International Center of Photography, and sat on the Board of Advisors for the Alexia Foundation.

Pamela studied photojournalism and mathematics, and received a Fulbright scholarship for journalism to Taiwan.